“When somebody we love has most cancers, we’re all affected—husbands, wives, moms and dads, sisters, brothers and buddies. That is our effort within the struggle in opposition to most cancers.” — Ralph Lauren
NEW YORK – For greater than twenty years, Ralph Lauren has been a pacesetter within the struggle in opposition to most cancers. The Pink Pony Initiative, the Firm’s international philanthropic program devoted to most cancers care and prevention, helps applications for analysis, screenings, early prognosis, therapy, training and affected person navigation. This 12 months’s marketing campaign builds upon the Firm’s continued dedication to elevating consciousness and funds across the trigger, with donations raised from the annual Pink Pony product collections benefiting the Pink Pony Fund of The Ralph Lauren Company Basis, in addition to a global community of most cancers charities.
Ralph Lauren Company brand
Advancing the Firm’s ongoing Pink Pony efforts, The Ralph Lauren Company Basis not too long ago introduced a $25 million dedication in new grant funding to increase or set up 5 Ralph Lauren-named most cancers facilities, together with establishing the Ralph Lauren Heart for Most cancers Prevention on the Georgetown Lombardi Complete Most cancers Heart in Washington, D.C., and the prevailing Memorial Sloan Kettering (MSK) Ralph Lauren Heart. The Ralph Lauren Company Basis is partnering with Conquer Most cancers®, the ASCO Basis, to establish the three further grant recipients, which is able to every be required to have a Nationwide Most cancers Institute designation.
In help of this 12 months’s marketing campaign, the Firm will donate 100% of the acquisition worth from the sale of the brand new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the acquisition worth from the sale of the brand new Pink Pony Cashmere Hoodie, in addition to choose Polo classics in a pink colorway, to the Pink Pony Fund or to a community of worldwide most cancers charities. The objects might be accessible globally in October in choose Ralph Lauren retail shops, on RalphLauren.com, at Macy’s and in choose international wholesale shops.
All through the month of October, the Firm will characteristic a collection of in-store activations to lift consciousness and funds for Pink Pony all over the world. Ralph Lauren eating places and Ralph’s Espresso retailers globally will provide signature Pink Pony drinks — the “Pink Pony Cocktail” and “Beet Latte” — with proceeds going to help the Pink Pony Fund or a neighborhood most cancers group. As well as, the Firm’s flagship shops in New York, China, Korea and Japan will mild up their facades in pink. Ralph Lauren Golf Ambassador Billy Horschel will even pledge $1,000 to the Pink Pony Fund for each birdie he makes in October.
The Firm will launch a particular version of the “Espresso at Ralph’s” video collection highlighting a robust dialog between Maria Tucker, a most cancers survivor who obtained therapy on the MSK Ralph Lauren Heart, and Jasmine Gibson, one of many nurses who guided her through the course of. Collectively, they replicate on the connection between affected person and caregiver and the distinction that may be made by an early prognosis, sharing the bond constructed over the course of their journey collectively.
Pink Pony is a cornerstone program for the Firm. Deeply rooted inside the material of Ralph Lauren’s tradition, it brings collectively all sides of the enterprise, from staff coming collectively to prospects making donations throughout a central trigger. Staff are inspired to lift consciousness by taking part within the Firm’s international Pink Pony Walks, in addition to by fundraising actions and RL Offers Again volunteering occasions.
For extra data on Ralph Lauren’s dedication to most cancers care, please go to: Pink Pony – Struggle In opposition to Most cancers | Ralph Lauren.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Company (NYSE:RL) is a worldwide chief within the design, advertising and distribution of luxurious way of life merchandise in 5 classes: attire, footwear & equipment, dwelling, fragrances and hospitality. For greater than 50 years, Ralph Lauren has sought to encourage the dream of a greater life by authenticity and timeless fashion. Its repute and distinctive picture have been developed throughout a variety of merchandise, manufacturers, distribution channels and worldwide markets. The Firm’s model names – which embody Ralph Lauren, Ralph Lauren Assortment, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Youngsters and Chaps, amongst others – represent one of many world’s most well known households of client manufacturers. For extra data, go to https://company.ralphlauren.com.
ABOUT THE RALPH LAUREN CORPORATE FOUNDATION
The Ralph Lauren Company Basis works to make the dream of a greater life actuality by championing fairness and empowering underserved communities all over the world. Established in 2001, the Basis is dedicated to creating a distinction throughout its core areas of focus: supporting most cancers care and prevention, defending the atmosphere, fostering advocacy & entry and strengthening group resilience. It hopes to ship significant change in its communities by its nonprofit partnerships, investments and volunteering applications. For extra data, please go to: https://company.ralphlauren.com/Basis.
ABOUT THE PINK PONY FUND
Based in 2000, the Pink Pony Fund of the Ralph Lauren Company Basis is the group’s longstanding effort within the struggle in opposition to most cancers. The Pink Pony Fund goals to cut back disparities in most cancers care and prevention to assist be certain that folks in underserved communities have entry to high quality therapy at an earlier, extra curable stage. As well as, Ralph Lauren Company’s annual Pink Pony Marketing campaign donates a portion of devoted product assortment gross sales to the Pink Pony Fund in addition to cancer-fighting organizations all over the world.
Lead, World Model Communications