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How independent working women are when it comes to financial planning? Check what survey reveals


The contribution of girls within the skilled sphere has elevated of late. There are a number of constructive elements contributing to this. Regardless of this, they haven’t grow to be unbiased in relation to monetary planning. There has additionally been a constructive shift over time relating to the place of girls in society. But in relation to monetary planning, girls don’t get to name the photographs.

A latest survey has revealed that 59 per cent of working girls don’t make their very own monetary selections. Tata AIA Life Insurance coverage (Tata AIA) survey additionally discovered that they nonetheless depend on the ‘man of the home’ in relation to making monetary selections. Though 44 per cent of respondents desire to make their very own monetary selections once they have the choice to take action.

Based on Girish Kalra, Chief Advertising Officer, Tata AIA, there’s a lot that must be achieved to contain girls extra within the monetary planning course of.

“Understanding our shoppers is a essential part of our Shopper Obsession worth. Girls are an essential stakeholder in relation to monetary planning, nonetheless little or no is thought about their preferences and perspective from a monetary planning and life insurance coverage perspective. This survey clearly reveals that we’ve got a journey to journey as a society, to contain girls extra within the monetary planning course of. At Tata AIA, we’ll make the most of the educational from the survey to introduce women-centric options and encourage them to take management of their funds and vital measures to make sure their very own and their household’s monetary future, Kalra stated. 

Marriage and Monetary Planning

89 per cent of married girls depend upon their spouses for monetary planning, revealed the survey. 

“Earlier than marriage, the daddy is accountable for the monetary selections for ladies, which then is tacitly handed on to the husband, put up marriage,” the survey discovered.  

“Because the common age of girls getting married is 20-22 years, they don’t have the freedom of deciding about their funds. Thus, marriage is likely one of the foremost deterrent elements in impeding the independence in monetary determination making for ladies,” it added.

Independence For Planning Funds

For 39 per cent of the ladies coated within the survey, monetary planning is restricted to planning the month-to-month finances. Of 42 per cent of the ladies who’ve a greater understanding of economic planning, solely 12 per cent are homemakers. 

Based on the survey findings, for most girls being financially unbiased doesn’t essentially imply they’ve the liberty to make their finance-related selections. Among the many working girls, 59 per cent don’t independently take selections on their funds. The ratio is larger in tier 3 markets, the place 65 per cent of working girls don’t take unbiased monetary selections.

Intent towards Monetary Planning

Given a alternative, nonetheless, 44 per cent of girls are keen to make their very own monetary selections. Encouragingly, in tier-2 markets, girls are warming as much as the thought of creating their very own monetary selections. Elevated consciousness of their rights and a normal way of life improve may contribute to this transformation.

When requested about priorities, the survey revealed that ladies prioritise their household’s monetary safety over themselves. Among the many numerous monetary devices, 62 per cent of the ladies are extra comfy investing in Financial institution FDs for the advantage of their households. Nevertheless, when requested a couple of choice for themselves, they trusted their partner’s determination.

Angle towards Life insurance coverage

72 per cent of girls imagine life insurance coverage is integral to their monetary planning post-Covid-19. The respondents from tier-3 cities really feel extra strongly about this. A financial savings plan was essentially the most most popular amongst life insurance coverage merchandise, adopted by time period insurance coverage. Pension plans and ULIPs are the least most popular choices. Nevertheless, when clearly defined concerning the several types of life insurance coverage insurance policies, girls most popular ULIPs and time period insurance coverage options. 

The examine was administered to a complete pattern dimension of 1000 respondents between the age group of 25-55 years throughout 18 major cities in India, spanning Metros, Tier 1 & Tier 2 markets.



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